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Yes, it's definitely time for us to rebrand. We're completely dropping the "cryonics" label and fully adopting the "brain preservation" label. Our new name will be Oregon Brain Preservation. The transition will take a little while. As I said in another thread, the motivation behind this is to more accurately describe what we're doing. The majority of our patients are chemically preserved. While we will always do some cryonics as a smaller portion of our activities, I like the idea of distancing ourselves from the traditional cryonics companies.